Fresh ideas for a new year

Lacinda McKinney, Lynnette Doyle’s sister, hangs up winter jackets Tuesday morning in their shop, Room to Grow and Deja Vu Trade Stations, on Third Street. SHANNON BRODERICK/Boomerang photographer

Room to Grow owner Lynette Doyle decided to ring in the New Year with fresh ideas by exchanging her previous consignment model with a new trade system and adding adult clothing to her racks.

Located at 308 S. Third St., Doyle renamed the retail store Room to Grow and Déjà Vu Trade Stations.

“We decided to convert because the market is so saturated with consignment,” Doyle said. “It’s a new year, so it’s a new concept.”

Customers can bring in their name-brand, gently used clothes and swap them for in store credit, she said. Trades are subject to a cash or charge $5 inspection fee and a 20 percent of trade-in value trade fee, but she said the fees and a 10 percent of trade-in value loyalty credit will be applied to the customer’s in-store credit.

Her brother, who lives on the East Coast, gave her the idea for the trade system, she said.

“My brother and sister are the ones really helping me with this,” Doyle said.

In addition to the trade system, she said she would no longer accept certain brands of clothing.

“We won’t be accepting Wal-Mart or Kmart brands anymore,” she said. “Because you can get them so cheaply elsewhere.”

Instead, she said the store will focus on trading and selling name-brand clothing.

“Because in Laramie, we just can’t buy that kind of stuff anywhere,” she said.

Despite reworking the method in which she acquires and sells clothing, she said her goal is still to provide customers a good shopping experience.

“It’s not just a trade station, anyone can come in to shop,” she said.

“If you were to just come in off the street to shop, we’ll have chips you can grab out of a jar to pick your (discount) — 10-30 percent off — and that’s what you’ll get off (your purchase) that day.”

Room to Grow opened in November 2015 as a second-hand children’s clothing store.

“I wanted to help people have more options to buy clothes,” she said.

Because retail options were limited when she wanted to shop for her grandchildren, she said she chose to open the store specifically to provide low-cost children’s clothes and athletic gear.

With pink display closets for girls and blue display closets for boys, the children’s side of the store still sports child-oriented décor. From snowsuits to swimsuits, ballet outfits to wrestling singlets as well as the everyday children’s clothes, Room to Grow provides a variety of clothing options.

“I still have new ballet stuff, wrestling gear and soccer stuff,” she said. “I am exclusively the one that carries (Laramie Soccer Association) jerseys.”

While the children’s clothing sold well, her customers asked for more selection.

“My customers were asking me to carry adult clothing and maternity wear,” she said.

So, Doyle redecorated the side of the store that once displayed children’s athletic gear, and added men’s and women’s every-day clothing as well as maternity wear and a formal-wear section for the whole family.

“We go from (women’s) size 2 to plus sizes, because larger clothing can sometimes be hard to find in Laramie.” she said. “And, we have clothing of all sizes for men, too.”

If clothes don’t sell, Doyle said she donates the items to organizations such as Safehouse and Interfaith Good Samaritan.

“You would be surprised how many people bring in clothes,” she said.

“As long as it’s in good shape and in style, we take it.”

Room to Grow and Déjà Vu Trade Stations is open 10 a.m.-6 p.m. Tuesdays-Fridays and 10 a.m.-4 p.m. Saturdays.

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